Dr. Will Mars is an international leader in the failure mechanics  of rubber. He is the founder and president of Endurica LLC, and  the firm’s products and services are used by leading firms around the world to manage durability. He is the author of the  Endurica fatigue life solver, the world’s best-validated fatigue life  simulation system for elastomers. Dr. Mars’ career focuses on  applying experimental and computational mechanics in pursuit  of better-performing rubber products and he has three decades  of experience developing testing and simulation methods in the  rubber industry. Dr. Mars earned his Honors BSME with Polymer  Specialization at the University of Akron, and his MS and Ph.D.  degrees at the University of Toledo. He has received several awards for his scientific  contributions and innovations including the 2022 Herzlich Medal for outstanding impact  and innovation in the tire industry, the 2020 Tibbett’s Award from the Small Business  Administration of the United States for excellence in creating cutting-edge technologies,  the 2017 Rubber Division ACS Arnold Smith Special Service Award, the 2007 Sparks  Thomas award of ACS Rubber Division, and the 1999 Henry Fuchs award of the SAE  Fatigue Design & Evaluation committee. Dr. Mars served as the chief editor of Rubber  Chemistry and Technology for 10 years and is a former editor of Tire Science and  Technology as well. He has over 60 peer-reviewed scientific publications and four  patents in the area of elastomer durability.